The Middle Green & The Green Gap

Here at Scalechange our mission is to help you invest in companies that share your values and divest from companies that don't. The problem we aim to fix is that while the majority of shoppers want to shop conscientiously most cannot. 

"The United States and China arms of OgilvyEarth collaborated on a project that aimed to help crack the code on one of marketing’s thorniest problems. We choose those countries as they are the two largest consuming markets on earth. The problem, dubbed the Green Gap, describes the gap between consumers’ green intentions and green actions. Plenty of research observes that it exists; we set out to understand why, and to discover ways to close it. Bridging the Green Gap is critical to corporate bottom lines and climate trend lines." 

To cross the chasm, we have developed a solution that informs consumers while alleviating the premium on ethical products and services, in one fell swoop. Addressing the lack of information about companies and the premium in pricing on ethical products, Scalechange gamifies corporate social responsibility, awarding consumers with crowdfunding credit for ethical shopping while crowdsourcing CSR data and philanthropic selection.