Gen Z has gotten a bad rap. Yes – their faces may be glued to their smartphones, but don’t mistake that for disinterest in what’s happening in the world around them. This generation is a force to be reckoned with, using their digital devices to spread social and environmental messages far and wide. But they’re not going it alone – they expect companies to be their partners in change.
- 94% of Gen Z believe companies should help address social and environmental issues (vs. 87% Millennial, 86% General Population)
- 89% would rather buy from a company supporting social and environmental issues over one that does not, but just 65% pay attention to company’s CSR efforts when deciding what to buy
- 81% believe they can have an impact on social or environmental issues by using social media