Companies Increase Emphasis on Giving

Based on a survey of more than two hundred of the world's largest corporations, the report, Giving in Numbers: 2017 Edition (48 pages, PDF), found that between 2014 and 2016 median total giving among all companies in the survey rose by 2.3 percent. According to the report, 25 percent of the companies surveyed gave at least $53 million in 2016, or an average of 1.70 percent of their pre-tax profits. Median total giving in 2016 among all 258 respondents was $19 million, or 0.91 percent of pre-tax profit.

The survey also found that 60 percent of companies are looking to increase the impact of their grants in their signature program areas. To that end, companies are working with fewer partners and awarding fewer but larger grants, while measuring outcomes to assess the societal impact of corporate initiatives is becoming a more widespread practice. In 2016, 87 percent of companies measured the impact of at least one grant (up from 85 percent in 2014).