How A Beauty Brand Raised An Army Of 30,000 Political Activists

Beautycounter has 30,000 consultants within its network. Given that they are from every corner of the country, these women tend to have diverse political persuasions and personal backgrounds. But 80% of them are drawn to Beautycounter for its social mission, according to an internal survey the company conducted.

This activist approach sets it apart from the hundreds of other direct selling brands on the market, like Stella & Dot, Rodan & Fields, and Cabi.